Opportunities are only useful if they are acted upon. This is probably the single most overlooked success key that the majority of small business owners fail at. Opportunities in business happen often in business but they don’t happen all the time. They come in waves. They ebb and flow just like markets and when they happen the only way you will benefit from them is if you seize the opportunity and act. Does this mean that you will have to take a chance? Absolutely. Will it always pay off? Of course not but the one guarantee that anyone can make when it comes to opportunities is that it’s guaranteed that it certainly won’t work out for you if you don’t act upon it. Inaction often is a great way to mediocrity and failure in business.
Here’s a good example from one of my clients. As the owner of several lead generation sites, I had one particular site in Waco that was generating quite a substantial number of leads. I was working with a company that quite simply didn’t recognize the value and opportunity in what I as providing. When it came time to put their money where my leads were, they dropped the ball. They failed to see the value of the amount of business I could and was providing them for the long haul. So, I was forced to look elsewhere.
After several calls I happened upon a company that was in the same industry but that didn’t have a web presence at all. Sometimes when a company doesn’t have a web presence and they have been around awhile, it can be difficult to get them to see the value and the opportunity that someone like me can bring to the table. Well, the owner was not only receptive of the idea, but he over performed with providing his service. He recognized the opportunity I was giving him and he went out of his way to prove that he was the guy to handle it. Fast forward six months and he has expanded his business to be one of the fastest growing landscaping companies in Waco, Texas. Continue reading